KEY TAKEAWAYS
Anholt-Ipsos Nation Brands Index has shown that Finland is becoming a popular tourist and residential country.
Finland has climbed from the 18th spot to the 15th in the last ten years.
Finland is especially valued for its commitment to equality and environmental protection.

The Finnish authorities have revealed that Finland has steadily climbed from the 18th spot to the 15th in the Anholt-Ipsos Nation Brands Index, thus strengthening its image as an alluring tourist and residential destination.