Mobile app for fish farmers wins Imperial's top prize for women entrepreneurs


An Imperial student startup has developed affordable and integrated technology for fish farmers to monitor and troubleshoot water quality issues.

Banoo, co-founded by Selly Shafira, a student on the MSc Innovation, Entrepreneurship & Management at Imperial College Business School, won the £15,000 top prize in the WE Innovate Final on 22 June for their technology to support fish farmers in Indonesia to be more productive. 

WE Innovate is a women’s entrepreneurship programme run by Imperial Enterprise Lab designed to inspire and accelerate the progress of women entrepreneurs. At the in-person final, five finalists went head-to-head in the hope of winning a share of a £30,000 prize pot, sponsored by bp. 

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